We train and advise government entities, institutions and companies across the UAE, Oman and Jordan. We cover:
- Tourism: destination and site development, visitor experience and product design
- Sustainable tourism: visitor activity that supports the local economy, culture and environment over the long term
- Inclusive tourism: destinations and experiences usable by everyone, including people with disabilities, older travellers and families
- Regenerative tourism: tourism that leaves places and communities better off, restoring nature and reviving cultural practices
- Community-based tourism: experiences planned and hosted by local communities, with a fair share of income staying with them
- Agritourism: visitor experiences on working farms, date groves, orchards and livestock holdings
- Apitourism: experiences built around bees, beekeeping and honey
Training
Workshops and programmes for public and private sector teams, site staff and local hosts. Delivered in Arabic, English or both, on site or at your premises. Topics include:
- Visitor experience design and interpretation
- Guiding and hosting skills for site teams, families and local hosts
- Sustainable tourism principles and internationally recognised criteria, such as those of the Global Sustainable Tourism Council (GSTC)
- Disability awareness, accessible communication and inclusive experience design
- Co-designing experiences with communities
- Hosting visitors on farms and apiaries, including safety
- Measuring and reporting impact
Consultations
From early planning through to delivery:
- Destination, site, farm and apiary assessments
- Experience and product development
- Tourism plans aligned with national strategies such as the UAE National Tourism Strategy 2031
- Sustainability and accessibility reviews with action plans
- Community and asset mapping, benefit-sharing and governance models
- Partnership models between authorities, operators and communities
Track record
- Trained and advised government entities, including the Sharjah Commerce and Tourism Development Authority and Ajman Department of Tourism Development, on developing community-led experiences across the Emirates
- Organised about 140 community-based tours in Jordan over eight years with Masar Initiative
- Established Jordan’s National Committee for Accessible Tourism with the Ministry of Tourism and Antiquities, through Masar Initiative
- Consultant to Discovery Circle Tours (Jordan) on sustainable and community-based tourism, including the Ma’an Heritage Trail with Partners for Good
- Conceived Viavii Locals for Viavii, a global marketplace for travel experiences
- UAE Honey Trail with ABK Gardens in Abu Dhabi, led by an Emirati beekeeper
- Agritourism experiences with family farms across the UAE
Who we work with
- Government tourism bodies and destination authorities
- Cultural, heritage and educational institutions
- Protected areas and nature reserves
- Farms, beekeepers and community groups
- Companies, operators and hotels
Start a conversation
Tell us who you are, what you need and your timeline. We reply on WhatsApp, or you can send a formal brief or RFP by email.
Frequently asked questions
Arabic and English.
Our home market is the UAE. We also work in Oman and Jordan.
No. We prepare organisations for recognised standards and help them meet the criteria. Certification itself is issued by accredited bodies.
Message us on WhatsApp or send a brief by email. We will arrange a call to understand your needs and send a proposal.